REINVENTING
CREATIVE
DISRUPTING





Based in Switzerland, we are the new high-quality amusement ride brand in the market.
We are a disruptor in an old-fashioned structured industry
Providing high quality amusement rides tailored to the needs of our client
Our company provides each client with unique attention and care regardless the size or status of the client
Consider us as the new kid on the block
We want to be different. We want our clients to be successful by developing great products together.
YES! WE are PROFESSIONAL
YES! WE are SERIOUS
YES! Safety is our concern


but we also want to have fun in developing great products with YOU!
DISRUPTOR VS
OLD FASHIONED
We are not only different in the way we are organized or in our philosophy.
We are also different in our relationship with our clients.
We believe that good products are developed with clients together.
We don’t believe in standard off-the-shelf products.
We want to understand what is necessary for a client to have a successful product.
Clients are involved in how we make use of our supply chain, choice of resources and together choosing what is best for the project.
The development of a successful product is a mix of client involvement with our ideas, creativity, resources and experiences.
Let’s do things different!
NOBLE RIDES CONCEPT
- Design & engineering
- Ride control systems
- Production
- QA / QC control & certification of standard (EN/ASTM)
European design & engineering, European based material specifications, European standard (DIN EN 13 814) or USA ASTM standard
Cost efficient production locations
Ride control systems from Germany or USA with 365-24/7 service
Completely integrated TÜV: design review, production QA/QC and site certification, all standard included for each product that we deliver.



NOBLE RIDES CONCEPT
- Design & engineering
- Ride control systems
- Production
- QA / QC control & certification of standard (EN/ASTM)
European design & engineering, European based material specifications, European standard (DIN EN 13 814) or USA ASTM standard (based on the ASTM F24 committee)
Cost efficient production locations (China)
Ride control systems from Germany or USA with 365-24/7 service
Completely integrated TÜV: design review, production QA/QC and site certification, all standard included for each product that we deliver.



Why we have this concept?


Our concept enables us to:
- grow fast and serve any customer
- stay lean, flexible and efficient while maintaining low overhead costs
- cope with and be able to respond quickly to the ever-changing dynamic (market) environment
- select partners with core competences which are the best in the market
- create partnerships with clients, to let creativity loose to develop great products together
- give each client unique attention and care and to let them benefit from the lean, flexible and (cost) efficient structure
First, we are not just a supplier. We see ourselves as a development partner for our clients. Doing business in the 21st century requires a business model that can cope with the fast changing and dynamic environment in our society and in consumer behavior.
These changes influence the behavior of people towards amusement parks and amusement fairs. Therefore, it is logical that it also effects the relationship between the park & ride owners and the rides supplier. As an example, most manufacturers do not consider amusement fairs as their market anymore.
The amusement rides supply industry has not adapted to these changes and this industry still relies on old-fashioned organization models, old-fashioned values and old-fashioned supply chains.
We believe our clients need flexibility, they need partners who understand their business or are willing to understand the current state of business they are in. They need high quality- cost efficient successful amusement rides. They need products that are tailored to the vision and the road to success. They need products that are a result of a close client-supplier partnership.